@Jill - my pleasure, glad to be able to help
I am currently working on a course that has these elements, AND the "setting up a scenarion idea that Gary has made above.
The course starts with some strong visuals of emotional people, and statements such as "Have you ever found yourself losing a deal because........?", "Have you ever found that there's just too much information on Product xxx?" etc. and then goes into "Well, this course is going to help you overcome these, because.....".
I know the emotion "questions" are real, because the SME has told me that this is what gave the impetus for the course in the first place.
So, overall again it is taking "theory", and passing it through a "so what?" filter. Take the objective, and ask "What would this look like if you saw it happening in the office?".
Many people have initial problems with writing objectives this way until they think about it, then it makes traininig much more "real", more "measurable". If you can explain an objective (in the commercial world), in a way that makes sense to the Board, you are getting so much closer than the usually waffly, "people are our greatest asset" way of training that we so often see.
This CAN be done very well using bullet points, however you need to think not about what you are trying to teach, but about the real-life benefits your teaching will bring, written from the LEARNER'S perspective, not the trainer's / facilitator's