As an instructional designer, I’ve had my fair share of blank stares when I tell people what I do for a living. E-learning? Instructional design? Those are typical responses, as if I had just spoken in tongues. If you’re reading this article, I’m guessing you’ve been either on the giving or receiving end of this kind of interaction. Let’s take a few minutes to break down what instructional design (ID) is, who’s involved in the ID process, and why it’s an important part of e-learning development.
What Is Instructional Design?
Fundamentally, you can think of ID as the process of taking information and framing it in a way that makes it interesting and easy for learners to understand. That might be a little oversimplified, but it’s a good place to start.
The ID process is usually based on one of many different theory models. The one that’s best known and most widely used is called ADDIE, an acronym for the five phases in the model: Analyze, Design, Develop, Implement, and Evaluate. Here is a brief overview of each phase:
- Analyze: This first phase of the ID process is arguably the most important, as it allows you to identify the key elements you will need to design an effective e-learning course, such as the training needs, the learning objectives, and the learner profile.
- Design: During the design phase, instructional designers take everything they learned during the analysis phase and start planning and structuring the content, including the project’s learning activities, exercises, assessments, visual design, and interface design. The document produced during this phase of development that details all these decisions is often referred to as a Storyboard, which serves as a blueprint for the course.
- Development: The development phase is where instructional designers take the Storyboard they created in the design phase and actually create the activities, exercises, graphics, etc. This phase also involves beta testing and debugging any issues that turn up.
- Implementation: This is the phase where the course is uploaded to a Learning Management System (LMS) or put online so that learners can access it.
- Evaluation: After the implementation phase, the course is evaluated to measure how well it achieved the objectives detailed in the analysis phase. The course evaluation may result in revisions and an updated version of the course.
The ADDIE approach is the current ID standard. There are also other ID models, such as the Dick & Carey Systems Approach Model and the Jerrold Kemp Instructional Design Model, but they are used less frequently for projects.
What Do Instructional Designers Do?
The people who practice ID are often, aptly, called instructional designers, but there are a lot of other names used for this role: training designer, instructional technologist, e-learning designer, e-learning developer, educational technologist ... the list goes on!
Now that you’re familiar with the ID process, maybe you’re wondering, “What does an instructional designer actually do on a day-to-day basis?” One thing I’ve always loved about this role is the wide range of activities it involves. Here are some of the things instructional designers do during the course of a project:
- Analyze training needs
- Analyze audience/identify learner profiles
- Define learning objectives
- Identify the appropriate learning strategy for a given course
- Rewrite and restructure content according to learning objectives
- Create multimedia elements to support content (images, audio, video, etc.)
- Create assessments to test learner knowledge/skill acquisition
- Design the course’s look and feel (color scheme, fonts, slide layouts, player, etc.)
- Storyboard the course prior to development
- Develop the course in an authoring tool
- Deploy the course on an LMS
The ID role varies from organization to organization. Depending on the size of your team, you may find yourself doing more or less of the above listed tasks. Keep in mind that this is not an exhaustive list and is merely intended to give you an idea of the kinds of things that instructional designers do.
Why Does Instructional Design Matter?
I think Tom Kuhlmann said it best in his article What Everybody Ought to Know About Instructional Design: “Without instructional design, the learner might or might not get the information they need. Because of instructional design, you can get the learners to cut through a lot of extraneous information and get right to the important stuff.”
If you’re building a course, chances are you’re doing it because you want learners to acquire new knowledge or skills. Solid instructional design will help ensure that happens.
This article is the first in a series of articles about instructional design, so stay tuned to learn more in the weeks to come. In the meantime, here are some other articles on instructional design that you may want to check out:
- E-Learning and Instructional Design 101
- Instructional Design Basics for E-Learning Development
- Instructional Design Challenges for Today’s Course Designer
- 3 Things Every New Instructional Designer Needs to Know
- 5 Habits of Effective Instructional Designers
- What We Can Learn About Instructional Design from Post-It Notes
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