Help with PRICING models
I could use some tips or guidance on coming up with a pricing model for my company to use for our E-Learning deliverables. I am working for a small boutique training company in PA. What's your take on what a fair price is for a medium-complexity wbt course, built in Articulate Presenter, 1 hour seat time, that the client keeps on CD? Our sales director has mentioned giving a price based on the client's target audience being 180 people...saying he could sell it as $75/employee...so $13, 500. It is not a hosted solution at this point and NOT being set up to charge the client on a per use basis. However, I am wondering if someone has found a general rule or 'golden mean' for pricing their work. It would be great to know what small to medium size companies are paying for E-Learning so that we are competitive as well.