Import data to variables

Does anyone know of a way to import data into variables?  I am thinking of a game where the questions could be entered into a excel or database and then imported into the program with variables.  Am I dreaming too much?  I am not a programmer but it makes sense to me intuitively.  I am not even thinking specifically about during play, just so the same template could be easily reused and questions filled out by an outside person then published.



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