The "Walmart Reply"...great eLearning possibilities...

I do not particularly care who is "right" and who is "wrong" here - I just think that the Walmart response to a New York Times article was brilliant.

Could have been dull - but instead, it was FUN!

Would LOVE to get a chance to create some eLearning for a competitive marketing statement along these lines.

4 Replies
Bruce Graham

Replying to/educating staff on a competitor's published Market Research or Sales Documentation.

Often, there is a lot of FUD (Fear, Uncertainty and Doubt) created by competitive material, and it would be a lovely way to stop sales people, for example, getting caught up in defensive strategies.