Using saved Storyline templates versus "save as"

Hello! I am looking for some insight on the advantages of using saved, customized Storyline templates versus just doing a "save as" on a customized design and editing it with new content. My preference is to save customized design templates to import in other projects as it seems more logical to do, but I was asked why not just do a "save as" and edit the content that way. I really couldn't answer that question and was wondering if anyone had any thoughts or opinions. Thanks!

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