Best Colour to focus attention

Apr 10, 2019

Most people appear to use red text to focus attention on a particular word or phrase.

I work in an environment which is technical and predominantly male and I am looking for an alternative to red because red is the colour that most colour blind people cannot see. (L and S cones either missing or reduced).

Your thoughts and experience would be appreciated

4 Replies
Tim Slade

Hey there! I would totally agree with Allison! If it helps, I might also suggest that you do some researching into "CTAs" or "Calls to Action" as they are called in the marketing world. You might find some good inspiration from there. Here's a good article to get you started...

https://blog.hubspot.com/marketing/call-to-action-examples

Tim

Gillian Vazey

Hi Allison and Tim

 

thank you both for taking the time to respond.

I have  used Allisons suggestion the past with varying degrees of effectiveness. I have also used text animation. 

Tim,  i will make some time to work through the material that you pointed me to.

 

Once again thanks typo both of you 

 

regards

 

Cameron 

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