I received an email "from" Adam Schwartz, Articulate CEO , teasing about a "new way to train people" and we need to get on the list [https://go.articulate.com/HY0022v0IrMrMAN0t9H00Mr] to be the first to know.
So is this like, a 2nd email list for just the new product? I mean, I get an email telling me to sign up and and get a "special email"?
We also received this email. While it does seem a little strange, I imagine more than anything it serves two primary marketing purposes:
Buzz. We were talking about it at the office, making our best guesses at what the service could be, and now we're talking about it here.
Gauging anticipation/early interest/prospects. Being able to see click through rates on the email and those that specifically expressed interest helps them start to generate a list of priority leads post launch.
It sort of looks like a repackaging of some existing aspects of Articulate 360, with some enhanced LMS capabilities in terms of organizing learning paths, tracking users/progress, etc.
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Hey Alison!
We also received this email. While it does seem a little strange, I imagine more than anything it serves two primary marketing purposes:
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It sort of looks like a repackaging of some existing aspects of Articulate 360, with some enhanced LMS capabilities in terms of organizing learning paths, tracking users/progress, etc.
No Jeff Rise 360 will remain as part of the Articulate suite
Rise.com is a standalone product that was showcased at the recent DevLearn conference.
Ok, thanks for letting me know, phew ;0)
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