Client brief
Jul 14, 2014
Hey e learning gurus. Can anybody let me know if you have a great client brief. What is your clear guide. Do you stipiulate no scenarios cost this much. One path is this much. I dont need costings just a template on how you cost it up. For example some clients have a powerpoint. Some dont. Some want you to do it all.DOES THIS MAKE SENSE.
2 Replies
I find that every client is completely different.
Yes they have similarities, however, I prefer to have (non-costed) discussions with them to figure all of this out.
The upshot of this is that the discussions help cement the relationship before we have started working together, and make it a easier to progress, and a lot easier to resolve things when they go wrong.
I have some set prices, but prefer to negotiate. Some clients have more budget than others - one client I had last year had 4 x 15-minute modules, and a budget of well over $30k. Having set prices means you may miss this sort of opportunity.
Always work on an "add value" principle, do not negotiate just on cost.
Like Bruce says, every client/project is unique in some way.
SMEs and so on still ask me "How many slides can you do for £x?" or "What is the cost of a 1 hour course?" or "How much for a Level 1 course vs a Level 2 course?" IMO it's like any good sales discussion whereupon the ID has to qualify the full scope. And that means asking questions. Sometimes a lot of questions as there can be a lot of variables/factors to consider. That's the most fair way for both parties to get a handle on what needs to be accomplished and how it can be costed.
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