Client brief

Hey e learning gurus. Can anybody let me know if you have a great client brief. What is your clear guide. Do you stipiulate no scenarios cost this much. One path is this much. I dont need costings just a template on how you cost it up. For example some clients have a powerpoint. Some dont. Some want you to do it all.DOES THIS MAKE SENSE.

2 Replies
Bruce Graham

I find that every client is completely different.

Yes they have similarities, however, I prefer to have (non-costed) discussions with them to figure all of this out.

The upshot of this is that the discussions help cement the relationship before we have started working together, and make it a easier to progress, and a lot easier to resolve things when they go wrong.

I have some set prices, but prefer to negotiate. Some clients have more budget than others - one client I had last year had 4 x 15-minute modules, and a budget of well over $30k. Having set prices means you may miss this sort of opportunity.

Always work on an "add value" principle, do not negotiate just on cost.

Simon Perkins

Like Bruce says, every client/project is unique in some way.

SMEs and so on still ask me "How many slides can you do for £x?" or "What is the cost of a 1 hour course?" or "How much for a Level 1 course vs a Level 2 course?" IMO it's like any good sales discussion whereupon the ID has to qualify the full scope. And that means asking questions. Sometimes a lot of questions as there can be a lot of variables/factors to consider. That's the most fair way for both parties to get a handle on what needs to be accomplished and how it can be costed.