Creative project looking for great name

Hello Frances... 

Very interesting topic... e-learning is called so many different things: online training, web based training, computer based training, etc. etc. What about something like "Interactive learning guide"? Just an idea! Can't wait to see what others have to share on this topic... 

Hello, Nicole.  We love the idea of interactive learning guide--and even titled one of our projects An Interactive Guide to Family Therapy--but the confusion still reigns.  There must be a new word or acronym out there that best describes this type of product to avoid the confusion!  Maybe call it an interactiv-e?  An e-wand that makes all your learning come true?  e-nlightened anybody?

I definitely think the word "interactive" (or something similar) should be in there. Without it, people may think of books, slide decks or other types of page turners.

In school, we called them "Interactive Learning Modules," or ILM's for short.

I agree that the key is the word "interactive".  But if you look at the interactive books that are available, the word just means that you can scroll, listen to some audio, or see some video.  What Storyline creates are more Do-Books, because you're actually doing something, but I don't think that's the best term.

Thanks for your input, Matthew.  We generally make a movie about the project, showing all the interactive features, what it's about, etc., but somehow people still struggle to have a frame for the concept because it's foreign to them.

Came up with the term io-book this morning, for interactive online book.  I think it's both close enough and far enough from e-book to give the user something familiar and unique.  What does everyone think?

movie example

Thanks for the link, Matthew.  Although it drives me a bit crazy when Apple talks about interactivity, when apart from moving images and zooming in, they technically aren't doing anything.  I'd love to see a revolution where hordes of Storyline program developers convert the texts into something truly interactive.

We actually put similar explanations in the movies we produce about the products.  Part of the problem is that a lot of our target audience is 40+ in age and can't grasp the possibilities.  An interesting example is that we have a version of our Interactive Guide to Family Therapy placed on a flash drive--a number of universities use it as a "text"--of course, the professors at one school told their class that is was a DVD and most of the students freaked because they didn't have cd-rom drives in their laptops.  Of course, that was better than the psychologist who ordered the flash drive, which comes as a credit card usb, and despite our pop out and insertion instructions kept complaining there was no slot big enough on their computer to stick the card into.

I think if we advertise it as an io-book, explained the reference, explained why it isn't an e-book, at least they'd have something to call it instead of referring to it as a website or e-book?