133 Replies
Rebecca Fleisch Cordeiro

Hi All,

Tim, LOVE the "who would you hire image" ;) You always know how to capture things.

Jerson, my hand is definitely up with the mix and match attire for Skype client meetings ;) Also, a  note on these:

Stewardess = Airline Attendant
Secretary = Administrative Assistant
Bartender = Bar Chef/Mixologist

I'm old enough to remember that these name changes  had as much to do with eliminating sexist stereotypes - especially as men and women were moving into jobs that had previously "belonged" to the other sex - as with professionalism.

Bruce, I love that Dilbert cartoon. Scott Adams is a master

Melissa, I'm not much of a TV watcher (I read while my hubby watches ;)), but tx for sharing. That was TOO funny.

Steven Hornak

Having an interest in the law I have come to understand that choosing a corporate name that incorporates your personal name is a bad idea. Here is why:

There are two reasons to incorporate as a company (entity) as apposed to just having a client write you a check.

  1. The first is expenses. It is much easier to write off expenses to a company that personally. 
  2. But the second has to do with protections. If something ever goes wrong with a project (no it does not happen often in our industry) and I mean really wrong there is less of a differentiation between you and the corporate entity. 

This second reason can make a confusion if a law suit was ever files. They could sue you personally instead of "John Doe, Inc.". While a suit against you with proper contracts in place (Not having proper contracts is a whole different case) would most likely get thrown out but  it would at the least cost you for the additional suit and at the most the other party can show that there was no differentiation between you and the corporate entity. This is called Piercing the Corporate Shield and it can cost you big.

So to answer the actual question I my partner and I chose Collabor8 Learning, LLC. This points to the ability to collaborate with a client. It is also a nod to social learning systems that we offer to clients.  

Hope that helps.

Note, I am not a Lawyer but I did develop a few legal courses.

Thank you,

Steven Hornak

Collabor8 Learning 

Patrick  Gurczynski

What's in a name, right? It's amazing how big of a decision this is at such an early part of the process. If it goes well, you're set. If not, it can be a costly mistake to recover from. It's a delicate balance between something you will be proud of, but will also speak to potential clients. While I love my company name (Forerunner Development), it sort of landed between genius and not so much.

I originally wanted to go with G26 Productions (last initial, baseball number), but soon learned that G26 is short for "Glock 26" (a handgun).

I am a HUGE Halo fan, and the Forerunners play an intricate part in the mythology. However, it's also a very popular make of vehicle by Toyota. So while my fellow Halo enthusiasts may tip their cap, most people ask me if I'm some sort of mechanic. Not great.

Still, I love my company name. I look forward to building my brand. When I see it next to my logo or on my invoice, it gets me excited about what I do. It's mine, and it's unique.

Bruce Graham

Something that someone once suggested to me was that if you want to build a brand, then having the company linked to your name is a limiting factor, because you, rather than your vision, your company products etc. become the product per se.

Perhaps there are different name types depending on what image/type of company/aspirations you want to portray? Perhaps different types of name can help/hinder depending on exacttly what you are trying to achieve?

Pamela Almand

I'm an ELearning narrator...and ex-747 captain for Northwest Airlines... hence, "The Captain's Voice". It is a shameless utilization of my previous career as a female airline pilot, using the rationale that unusual=memorable! And my lower-pitched "captain's voice" is calming and friendly as well as confident and professional.