Graphics and branding guidelines
Sep 18, 2015
I read Trina Rimmer's great article:
I'm facing a similar issue. Our branding team is wanting to control the look/feel of an illustrated piece of content within one of our online courses, down to the colors of the clothes of the characters, fonts, and borders. Though I feel branding guidelines are good to have for the overall course container, it's very limiting to apply strictly to all course content. Are there any research-based articles on this topic? That would be helpful to have in discussions with our branding people.