Help! How do I positioned myself? Freelancer or Small Company?

Jul 21, 2011

I'm confused and would appreciate any help - whatsoever.

I'm a "jack of all trades".

Over 10 years experience in web+print design, web development and elearning.

I have a company with three of us (me in production, one in sales and one in support)

There are three strands to my business:

1.Education Products - www.opeus.org (plus I've developed many educational apps for other companies)

2.Web Design (While-U-Wait) - www.while-u-wait.co.uk (my attempt at a web design company with a USP

3.eLearning - no website yet but working on one for my domain: www.elearnr.com(see http://community.articulate.com/forums/t/3682.aspx for my work)

Oh, and just to confuse everything I developed www.elearningnews.net about 7 years ago and have ran it all that time.

Number 1. is dead at the moment - schools have no money!

Number 2 is ultra competitive and has low value sales (if not wordpress/joomla based work)

Number 3 - elearning - I'm here writing this so obviously want a future in it

I've spent the last 3 years working with schools - who buy my software - but it's gone dead and I don;t know which direction to run in.

Do I position myself as an experienced freelancer with a 'team' behind me. Or as a small company?

Which do clients prefer? Which is easier to get work?

Any comments?

Dan

5 Replies
gregory Pettys

Hi Daniel,

I think if any of us had figured out the tech media market we would be successful. It's something that each person has to figure out for themselves. I always thought and still do that one should try to be the best at something, then you don't really have to worry about getting work. So get really, really good, put together a good demo  and make sure people see it.

Cheers

Greg

Mike Bubyn

Hi Dan,

I had a quick look at your demo. Like the rest of the comments in that thread I think you did an amazing job.

I have been developing elearning for the past 5-6 years. Initially I was developing product support courses for a technology company but with the downturn in the economy I was forced to become a freelancer. I am now trying to transition towards becoming a small company.

Given your experience and your demonstratable skills I would brand as a small company. Please see my reasons below:

  • As a freelancer the easiest work to find/get is subcontracting. This is great if you are in a small centre or don't want to deal with clients.
  • It is my experience that companies look for freelancers to consult/advise on projects but want firms to do the development. 
  • As a team you provide the total solution.
  • If you brand yourself as a freelancer then clients will want to talk with you only.

Good lick with your decision. I look forward to seeing more of your work in the future.

Mike.

Daniel O'Brien

Hi Mike, thanks for those comments - you gave me some good things to think about.

I thought it was an interesting point that clients will only want to talk to me.

Sometimes, that's not how I prefer it.

I also think that sometimes it's hard for clients to believe that one person can do everything. They expect different task - different person and hence the company scenario is more comforting to them.

I'll mull things over.

Thanks again,

Dan

Robert Kennedy

Hi Dan,

It really depends on what you want to accomplish.  As a freelancer, you don't have to be concerned with project management, overhead costs, markup, etc.  As a small company, you have to be concerned with all of those plus marketing, growth, etc.  Each has its rewards.  I prefer the small company approach myself , because it has the rewards of connecting with other people, keeping me sharp in areas other than development and always keeps me learning.  I do try to maintain some level of development at this point but again, I have some specific goals in mind.  THere are others that I know that dont want the hassle of a company and prefer to go it alone.  That's a good approach too.  Again, it all depends on what your goals are.

RK

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