I could use your ideas

Hi Beverly,

Are you aware that there's a forum where people in the healthcare industry are "meeting"?

http://community.articulate.com/forums/p/9570/61920.aspx#61920

Hi Beverly,

I'm not sure of the content you are trying to make stick, but it my simplistic mind it sounds like the underlying message is "don't put it off, find out".

With a topic like that, my mind leaps immediately to the emotions involved. I would bet every person who takes that course already knows geting check-ups is smart. So the reasons they don't probably have less to do with the percieved value and more to do with underlying emotions/concerns.

Maybe your course and wrap-up can key in on those key concerns and address them in a story-telling/scenario kinda way?

Hope this helps,

Bob

Good idea, Bob. Beverly, I'd looked for this forum and couldn't find it seen before. It's a monthly elearning healthcare forum

http://community.articulate.com/forums/t/10844.aspx

Thanks, Bob. You're right...everyone "knows" they should get an annual physical, but we tend to put it off. The emotion thing is why we're including the videos of true stories from a couple of employees. Three words you said stuck out..."put it off." Maybe ask a question about why you put off getting a physical? (Don't want to take time off from work, afraid they might find something wrong, just plain lazy, etc.The quiz would be ungraded and not seen by anyone but the learner.)

Rebecca, I didn't post in the healthcare forum because I'm not in that industry. (We're a natural gas utility.) This course supports a wellness initiative our company has this year. Thanks for the suggestion, though.

I'll have to noodle this some more. Any other ideas for compelling scenarios?

I like your idea about a personal survey.

You could ask 4 or 5 common reasons ppl don't get a physical. Then backed on response you could lead them to the interactive video. You could alson dymistify.

Example

Reason: I don't like doctors.

Video of person overcoming fear

Explain the detail or steps of a physically and why those things are done. Blood pressure, weight height blood prostate pap...etc...

Ask a survey q at end ... Will you go?

Hi, Beverly

Riffing off what others have already suggested...

I don't know if you've already recorded the videos. If you haven't, be sure to record them so that you can edit them into two parts; if you have, see if they can be edited into two parts:

Part 1 - Why they put it off or why they thought about putting it off

Part 2 - What the impact could have been for them/their family/their lifestyle, etc. if they had put it off yet again

Then...

1. Set up the scenario by asking the learner to select a bunch of reasons why people typically put off having a medical.

1a. Feedback and commentary as appropriate

2. The two employees are introduced. The learner has to watch and choose which of the reasons from the previous task apply to Burt and which apply to Carol.

2a. Feedback

3. Now the learner is told to watch Part 2 and take notes (because there will be a knowledge check after the videos) on (a) what happened and (b) what the impact could have been to their lives . 

3a. Feedback

4. Have a multiple response question saying something like "Imagine you put off your annual health check this year and later discovered you had a serious health complication that could have easily been avoided with early detection. How could that impact you and your family? (although, perhaps, less melodramatically!)

Then, if possible, make it easy for the learner to book their health check right there and then, e.g. a phone beside the computer (if, for example, they have to do the training course at a particular location) and a slide saying "Click on the [whatever icon] to open a new browser window and find your doctor's number if you don't have it with you. Then pick up that phone next to the computer, dial zero for an outside line, and book it while you're thinking about it. That way you don't have to worry..."

Hope that helps! =)

Thanks for your ideas, Zara and El. I like them! We've shot one of the videos, and the other will be done soon. I'm just getting them to tell their story in their own words, but I think I'll get the 2nd employee to talk about what could've happened if he had put it off. (He did have a serious condition that was caught early.)

This has given me some great inspiration. Thanks a bunch for sharing!

I love all the ideas above!  I think a lot of people have the attitude "oh, that happens to other people, but it will never happen to me.  I'm healthy - I won't get sick; a physical is just a waste of time for me."

I would suggest that you find a way to relate the second person in the video to the "average Joe."  Maybe have them say something like "I thought I'd never get sick.  I thought I was healthy, but I made time to go anyway, and I'm glad I did, because I could have gotten much worse and ultimately left my loved ones alone.  You should, and can, make the time too."

Beverly,

Make sure to show just cases with a happy end.
People are afraid to face the truth, using fear works just of you give a solution to the fear.
Telling of an employee that got cancer, and discovered it early, but it is not clear that he is over it - will not support your case.
The health problem detected can be even minor, but one that were fully solved, or received a treatment that would prevent future problems.   

If the main issue is to get them checked by a medical personnal, it seems less important to have them memorize any content.

I'm trying to formulate a role play scenario for this.

Maybe something along the lines of:

• You wake up with a (symptom). It's not (radical, e.g. painful, grossly swollen, etc.), you just happened to notice it as you were getting ready for your day. Do you call the doctor?
• A week later, the (same symptom) is still there, maybe just a little worse. Do you see the doctor?
• A month later, someone else comments on (the symptom). You know it's still been there, but you didn't realize it had gradually gotten worse to the point that others notice it. Do you see the doctor?

And so on. Depending on when they select to see the doctor, the response can be "Good thing you came in early, now your treatment will be short" versus "You should have come in sooner, now your treatment will need to be longer/more aggressive."

Not a terribly fleshed out idea, and I realize it goes beyond the annual physical aspect, but something to chew on at least.

OK, so here's part of what I came up with, thanks to your great ideas. The first slide is this:

The pictures are hyperlinked to different slides with responses to each "excuse" for not getting regular physical exams and health screenings. For example, when the learner clicks on the guy int he dark shirt and tie, he'll go to this slide:

Navigation at the bottom of this slide will take him back to the main "excuses" slide or to continue to the next part of the course.

There are some other neat things in the course, but this was the area I was stuck on, and I'm happy with the way it turned out. Thanks again for all the suggestions!

Great job, Beverly! I really like what you did with it. Thanks so much for showing us what you came up with!

Beverly, I love the body posture and facial expressions you chose/matched up with the excuses. How did you do that so well? Where did yo get them? Agree with Natalia, TX for sharing!

Thanks, Rebecca & Natalia! The guy with the glasses and the woman in the dark jacket are from clipart.com (paid subscription), and the other four pictures are from packages we purchased from elearningart.com. We have a very low budget for photos & clip art, so I've tried to build up a good library of images we can pull from.

Beverly,

Liked the reasons and postures.

I find the upper callout minimize the effect of the excuses.
I would have chnaged it to - "Any of these reasons sounds familiar?" 
or - "Why don't you get your periodical medical exam?"

Why saying these are someone elses' reasons, we might help the learner get rooted in his previous opinion, just upgrading the reason on the fly. 

Its funthat the topics and design allows full sharing of your screens

(Something I rarely encounter)

Good Luck!

I'm 29 and I wasn't aware that you should take it upon yourself to get annual physical exams.  Or if I am aware, it's hidden deep within my sub-conscience and is definitely not something I practice.

The only time I get checked over is when a letter comes through the door telling me to!!  This might be something to consider when building your course - maybe I'm the minority....but it's worth a thought.

To add onto the "value" bit that everyone's talking about, perhaps creating an activity where they have to "Do the Math" on the cost of catching something sooner rather than later.

For instance, run the amount it would cost to get a regular check-up and be able to detect the possibility of Diabetes early versus the amount it costs of finding out after someone's gone too far.

People are often emotional about the impact it would have on their bank accounts