instructional design for a web/interactive firm?
Long time lurker, first time poster.
My firm has been in web and interactive design for the last 10 years. I've been in the interactive industry for nearly 15. Microsites, e-commerce, full blown websites and with a big focus on video production for much of it.
Very talented designers and developers, UX pros, programmers, etc always pushing the edge of technology.
For a long time, we developed interactive CD's for some of North America's largest brands. Automotive clients, selling tools, training tools, etc. We've also built our own LMS solutions that are video based and interactive with Flash.
I have a question for the community though. Much like many firms with longevity in the industry, we're trying to re-align with what the industry is looking for... Find a new niche. I'm telling our account managers that we can do e-learning differently. We're not "instructional designers" and we don't have degrees in learning. We're content producers and video editors. We're visual storytellers. Some of us have worked on large feature films in Special FX, editing, and others are offline editors for documentaries. The account managers are pushing back saying "companies are looking for e-learning specialists."
We've done a fair amount of e-learning work in the past. High production value, video, etc. It's never been something we've hunted, it's always come to us.
I guess my question is this. Is there room in the e-learning space moving forward for "non instructional designers?" Most of the stuff I see in e-learning is pretty rough around the edges. Very little polish. But if that's what e-learning is, then I guess that's where it is. Everything we've ever produced has been very well polished and we've been successful, but has it been a fluke that the opportunities came our way?
Looking forward to people's feedback.