Intellectual Property - who owns it and how much is it?
This is my first post so hopefully this isn't repeating other threads too much.
I'm trying to develop a pricing strategy for my e-learning projects and I've read a couple of threads here in the forums which offer interesting views. However, none of them addressed the issue of Intellectual Rights - who owns the content and how much is it worth (with particular reference to more generic course types which can be re-sold).
I have 3 questions:
1. If I sell a course to a company such as (H&S in the Workplace), should I charge them more if they get to keep the course outright and they can reuse it with as many employees as they like by hosting it on their own LMS for example. Obviously this could be a huge saving for them over the years. If so, how much should one charge for the ownership of the intellectual property within the course in addition to the design. I'm intending to charge for the design element of the course at a daily rate.
2. The alternative I am thinking about, is to host the course ourselves on our own LMS and charge a fee per user so that way the company's staff only get to use it once and when new employees come along, they will also have to pay the user fee. This means that the company will not have ownership of the material. Again, how should one price this compared to the first scenario. Can we still charge a fee for design and a small user fee or just charge a higher one-off charge per user? Examples would be much appreciated.
3. If I develop a course which can be resold to other companies, how should I price it for both the first and second and subsequent company. Should company 1 incur the majority of the the costs and company 2, 3, 4 etc get it cheaper because of the lower development time? Charge full price to all? Average the price between predicted no. of companies (I imagine this would be very difficult as one wouldn't know in advance how many companies may want it)
Any suggestions would be much appreciated and if I'm going about it all wrong, please tell me.