maybe of interest for elearning solutions marketers
just wanted to share an initiative we put together over the last few months... we offer a niche blended offering in the digital marketing area. our clients are brand marketers, media and agencies for the most part. we've developed a nice package of e-learning and face-to-face but the big challenge is because we aren't in a compliance space, we have to make the case for our offering. so we did research that shows what we know-- that there's a skills gap in our industry:
anyway just wanted to share it and see how any other e-learning folks are making the commercial case for their business!