Org Strategy help
I work in the education dept and have been here only a few months. Our company is a print publishing company which produces articles for doc, nurses and risk managers.
Now we are trying to shift away from the old 25-30 page articles which have almost no images/graphs etc and is very text heavy.
We are trying to get our writers to write for the web, short with lot of visuals, images, videos and graphs etc. The idea is that the content will be developed once and can be used both on our public website and also can be made into a course with some minor edits.
Has any of you or your organization have gone through this process. How do you get the organization to accept and lean this new process of doing things. How can we help others to move away from writing and becoming more into web writers.