Same course with branching for 20 different U.S. states

Hi.  I'm looking for a theme or ideas for a course that will teach about a product that is sold in 20 different states.  There are common elements in this product that every salesperson must know, but there are also state-specific details.  So the salesperson must learn the common elements and then learn the elements specific to the state where they sell.  I don't want to create 20 individual courses.  I would like one course with branching (i.e., click on map for the state in which you sell).  Any ideas on how to present the common elements in a fun, engaging way and then branch to the individual state details?  Any themes come to mind?  Open to brainstorming thoughts.  Thanks.

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