This is a little off the `e learning zone'. But I am assuming that most of us also have `Communications' function as well in the portfolio.
I am given a project to study the potential of social media (mainly Linked In, Facebook and Twitter), and how best to utilize them (may be as an advertising / networking tool to bring in ROI). Do you guys have any tips / experience/ advice to share with me?
Social media are for sure a good way to increase your web presence. It could also be a very usefull tool for advertising and networking, if used properly. However, it may be very time consuming if you don't include it in a larger communication strategy.
About the ROI, we could compare it to a newspaper advertising: it depends on numbers of factors!
They are many ways to use social media for business purpose, and that's why it's hard for me to give you some specifics advices. That said, there is a couple of general things I could say:
Use social media to serve your communication strategy : that's implies to have a strong communication strategy
Do not use social media only when you have something to advertise: your followers will feel spamed, and could stop follow you
Post new stuff many times a week
Keep in mind that what you post is written and could be seen by anybody: so be carefull on what you post.
Social media can help your learners to connect, while without it eLearners stay on their individual islands. For example embedding a twitter feed in your e-learning makes your users more connected.
I subscribe to the Word of Mouth blog, which may or may not help you. I also bought the book, http://wordofmouthbook.com/, and have found it incredibly helpful. I can see where you could get creative and also apply some of the tools to eLearning as well.
I subscribe to the following blog: http://www.socialmediaexaminer.com/ which has been extermely useful in gaining a better understanding on how to leverage Social Media.
Here is an interesting article we wrote in regards to using social media.
e-Learning collaboration-tools you can check it out here, certain tools can be used outside of the LMS as well, meaning that not evrything has to occur within the LMS.
Hi Poornima, wrt using social media as a tool to bring in ROI, you could check out some web/digital analytics blogs. For e.g. I like Avinash Kaushik's blog, not sure as to the extent of information you're looking for but there is some pretty detailed stuff on there:
9 Replies
Hello Poornima,
Social media are for sure a good way to increase your web presence. It could also be a very usefull tool for advertising and networking, if used properly. However, it may be very time consuming if you don't include it in a larger communication strategy.
About the ROI, we could compare it to a newspaper advertising: it depends on numbers of factors!
They are many ways to use social media for business purpose, and that's why it's hard for me to give you some specifics advices. That said, there is a couple of general things I could say:
hope it's help
Social media can help your learners to connect, while without it eLearners stay on their individual islands. For example embedding a twitter feed in your e-learning makes your users more connected.
Dimitri
Poornima,
I subscribe to the Word of Mouth blog, which may or may not help you. I also bought the book, http://wordofmouthbook.com/, and have found it incredibly helpful. I can see where you could get creative and also apply some of the tools to eLearning as well.
I hope this helps!
Patti - I love those links! Thanks for sharing!
There was a webinar of Cornell on Social Media Role in Learning and Development:
If you missed theevent, want to view it again, or would like to share with colleagues, thearchive is available at www.ecornell.com/may9archive. The presentation slides areat www.ecornell.com/may9ppt.
Dimitri
I subscribe to the following blog: http://www.socialmediaexaminer.com/ which has been extermely useful in gaining a better understanding on how to leverage Social Media.
Danny
Thats so much of good information. Thanks everybody!
Here is an interesting article we wrote in regards to using social media.
e-Learning collaboration-tools you can check it out here, certain tools can be used outside of the LMS as well, meaning that not evrything has to occur within the LMS.
Cheers
Hi Poornima, wrt using social media as a tool to bring in ROI, you could check out some web/digital analytics blogs. For e.g. I like Avinash Kaushik's blog, not sure as to the extent of information you're looking for but there is some pretty detailed stuff on there:
http://www.kaushik.net/avinash/
If you search for 'Twitter', 'Facebook' or whatever else you are looking to research, you ought to find some relevant posts...
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