Wanted: Fresh ideas for a new course I'm developing.
A few short weeks ago a user created a post asking for suggestions on how to best approach a 'Bed Bugs' course, and the feedback and suggestions he received were nothing short of remarkable. So with that said, I'm looking for fresh ideas on how to present the content for this new course I must create. Here's the low-down.
- Audience: Internal 'Sales' Associates
- What They Sell: A system for health clubs which provides the clubs with electronic Funds Transfer (EFT) capabilities for members to pay dues. In addition the system allows for member tracking, like check-in and check-out, new membership enrollment, cancellations of memberships, and robust billing functionality. There is both a back-end (Admin) part of the system, and a front-end system which would be used by the front desk representative.
- Additional Information: The objective of this course is not to train the Sales associates on how to use the system, but rather focus on how to sell the solution. it should include advantages of the system, how a club can benefit from implementing this system, return on investment (ROI), overall value proposition, and address selling pain points and struggles.
- When all said and done, sales associates who have completed this course should be more comfortable with selling this solution and customizing the sales experience to the individual clubs needs. As one SME put it "We're not selling software, but rather a value proposition".
I'm just trying to stay away from a linear page-turner and I'm wide-open to a fresh and unique deliver approach.
Any and all ideas are welcome. Thanks in advance!