What do clients look for in an Elearning portfolio?
During the Toronto Articulate workshop a couple of days ago, I was able to have a nice chat with Ashley about her freelance gig. I really appreciate the valuable insights she gave me on freelancing.
Now, I'm interested to know what others think on how to populate your elearning portfolio for potential clients to look at.
I know participating in the Elearning challenges is a good way to build up the portfolio but I'm thinking of something more strategic. If I want to create something for the challenge, I want to align it to something that clients would also be impressed with.
The big question is, what do clients look for in a portfolio?
- Should your samples be something serious and realistic? Instead of showing pictures of puppies and kittens or goofy characters that may not make it in a real-life corporate or industry training material. Will clients think that your style is too playful for their needs.
- Should you focus on graphic design or more on instructional design? Are clients blinded by the awesome vector graphics that you made for that simple drag and drop interaction?
- Should your interaction topic be something relatable in the industry? Like health, finance, work safety, softskill... instead of toying with how civet coffees are made which may be more interesting to build.
- How valuable is having a real start-finish training sample (from title to quizzes to summary, etc.) for them to look at?
Appreciate any input you guys may have in this matter as it will also help people like us who want to take a more strategic approach in building up a portfolio.