What is the longest recorded flight of a domestic chicken?

Sep 12, 2011

The answer is hidden in this video which I stumbled upon and which I thought might be of general interest.

We all know that changing behaviour is the holy grail of instructional design; the presenter suggests that identifying learner motivation is probably more important than providing information and changing attitudes if the holy grail is to be achieved.

How do you identify the real motivation of your learners?

1 Reply
David Anderson

Now that's a headline, Sam

I was listening to a podcast interview someone from Lynda.com. One of the questions was around how Lynda.com chooses their video course topics. The answer? They seek input from their members. They create what's most relevant to their members. When you consider the membership is around $400 a year--yes, I'm a current member--you can see why relevance is important.

Contrast that with most corporate elearning offerings and you'll find learners have little to do with their learning plans. The result? We spend more time designing motivation into our programs instead of designing more relevant programs.

So, maybe "relevance" is more important than "motivation?"

OH, and I now know the longest recorded flight of a domestic chicken. I'm unlikely to forget it, either.

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