What to Charge

Feb 28, 2017

Not sure where to put this question, but here goes.  I'm doing a series of short modules that the client will be adding to an online training site to supplement the regular curriculum.  I'll be paid each time someone views the module.  I can set the fee for the pay to play, but have absolutely no idea what fee to set.  Have any of you done something similar, and if so, what's a fair price to set?  Of course I want to make as much as possible, who doesn't, but I also don't want to make it so pricey that people don't download the module.  What's the use of developing neat training modules if no one benefits from them?  Any help would be appreciated.

3 Replies
Scott Skibell

My fear in your situation Melanie is that you don't control the marketing. You don't have the ability to drive customers to your module. You're going to be reliant on this person's reporting of how many people viewed your training. And what counts as a view? Is it the launch or is it going thru the entire module?

I think your client is getting a steal here. They'll market the advanced modules you developed as a value added benefit for THEM. Just make sure you're getting something out of the relationship too.

Bob S

+1 to concerns expressed above.

At the very least you may want to consider stipulating a minimum into the contract -  X/view with an agreed minimum of  at least Y dollars per course. If they aren't willing to do that, then they likely have no clue at all what utilization will be and that's worrisome.

Please note that most established organizations will not ask freelancers to work on spec. It's not good business for them (they should have target penetration levels/success criteria for the project) and it is not conducive to building long term business relationships.

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