what are the best practices for creating engaging and interactive e-learning course with Articulate 360?

I'm working on developing e-learning courses using Articulate 360 and I'm looking for tips and best practices to make them more engaging and interactive. Specifically, I'm interested in learning about effective use of multimedia, creating interactive quizzes, and incorporating branching scenarios. What are some strategies to keep learners motivated and ensure knowledge retention? Additionally, are there any design principles or features in Articulate 360 that can enhance the overall learning experience?