Customizing web-based Rise module URLS

Hi, I've exported my Rise module for web and am currently hosting it on Heroku. I've given it a custom URL, but I notice that when I click through different sections of the module, the URL is a mix of random letters and numbers.
1.) Is there a way that I can customize the URL so that they act as anchors to each section?
2.) I'm also hoping to add a custom favicon, what would be involved in this?
3.) I'm looking to set up Google analytics on the module-- are there any constraints that would prevent me from doing this? What do I need to know in order to successfully set up analytics to track engagement.
I've been exploring each of these topics and haven't found any indication these tasks are even possible, so any insights you could provide into process would be very useful!

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