Most e-learning courses fall into one of two groups: information and performance. Information courses focus on pushing information and creating awareness or understanding. Performance-based courses are designed to change behavior. Both types of courses are completely valid.
I think there’s a third group of courses that fits somewhere between information and performance: persuasive e-learning.
Persuasion is more often used in advertising than in corporate e-learning. But persuasive courses have similar qualities to information and performance courses. Those qualities include:
- Gaining learners' attention;
- Creating awareness and interest;
- Changing perspectives;
- Encouraging action and change from learners.
How do you use persuasion to motivate and encourage action? That’s what this week’s challenge is all about!
Challenge of the Week
This week, your challenge is to share an information-based demo or interaction to persuade learners to consider donating blood. You can choose any interaction or storytelling approach you like. This week’s challenge is more about using e-learning to persuade and encourage action.
To help you get started, I’ve created a simple project overview to help you get started.
Project Overview: Donating Blood
Giving blood is a simple process, yet there always seems to be a blood shortage. There’s an even greater need for blood in the fight against the coronavirus.
According to the Red Cross:
- The Red Cross holds about 500 blood drives every day;
- 1 donation can potentially save up to 3 lives;
- Every 2 seconds someone in the U.S. needs blood;
- Less than 38 percent of the population is eligible to give blood or platelets; and,
- Blood and platelets cannot be manufactured; They can only come from volunteer donors.
Share Your E-Learning Work
- Comments: Use the comments section below to share a link to your published example and blog post.
- Forums: Start your own thread and share a link to your published example..
- Personal blog: If you have a blog, please consider writing about your challenges. We’ll link back to your posts so the great work you’re sharing gets even more exposure.
- Social Media: If you share your demos on Twitter or LinkedIn, try using #ELHChallenge so your tweeps can track your e-learning coolness.
Last Week’s Challenge:
To help persuade you to take on this week’s challenge, I’ve rounded up more than 40 animated button styles that your fellow challengers shared over the past week:
Wishing you a great week, E-Learning Heroes!
New to the E-Learning Challenges?
The weekly e-learning challenges are ongoing opportunities to learn, share, and build your e-learning portfolios. You can jump into any or all of the previous challenges anytime you want. I’ll update the recap posts to include your demos.