There are various forms of online marketing for lawyers. The most important ones to know are: Search Engine Optimization (SEO), Pay-Per-Click campaigns (PPC); Online Public Relations (PR) and Social Media Marketing (SMM). PPC campaigns are a direct result of SEO, however, unlike SEO, you have to pay a fee every time someone clicks on your ad in the sponsored section of the search results. PPC will not prestige of natural SEO rankings. A PPC campaign should be suspended while the SEO campaign is undertaken. SEO is the most cost effective form of Bankruptcy Attorney Marketing. SEO is a group of tools and practices to get your site to rank in the natural search results when potential customers are looking for a lawyer. Consumers equate search ranking quality so being a high rating will help provide your company with prestige in the eyes of those who are looking for a lawyer.