Selling courses - Levels of Inclusions

Jun 01, 2023

I have been asked to put together a proposal for our sales team outlining what a top-tier eLearning course would look like, versus a basic entry level course, which would be cheaper.  These courses would be for systems-based training.  

Does anyone have any helpful ideas as to what would be included in a top tier course as opposed to a basic?

My thoughts are in the top tier: - Tailored scenario-based knowledge checks, custom feedback for correct/incorrect on knowledge checks.

Thank you,

4 Replies
joff david

When it comes to selling courses, there are different levels of inclusions that you can offer to your customers. These levels typically determine the extent of content, features, and support provided to the course participants. Here are some common levels of inclusions you might consider:

  1. Basic Level: This level typically includes the core content of the course, such as video lectures, written materials, and assessments. It may not include any additional features or support beyond the course materials themselves.

  2. Standard Level: At this level, you can provide additional value to your customers. This may include supplementary resources like downloadable worksheets, cheat sheets, or templates. You might also offer a discussion Chromewebextension forum or community where participants can interact with each other and ask questions.

  3. Premium Level: The premium level often includes everything from the basic and standard levels, along with extra benefits. This could involve live Q&A sessions or webinars with the course creator or experts in the field. Personalized feedback on assignments or access to exclusive case studies or interviews might also be included.

  4. VIP/Exclusive Level: This is the highest level of inclusion, offering the most comprehensive experience. In addition to all the features of the other levels, VIP or exclusive participants may receive one-on-one coaching or mentoring, priority support, additional bonus content, or early access to new course material.

It's important to note that the specific inclusions and their levels may vary depending on the course, the target audience, and your own preferences as the course creator. You can determine the appropriate levels of inclusions based on the value you aim to provide and the pricing structure you establish for your courses.