I have had the pleasure of working on a large project with Phil Mayor over the last year on a bit of a 5-module epic.
The main challenge that we were set was to try and make Market Research techniques interesting. In this project, we both had strengths – mine was the “idea-generator”, critic (!) and sounding board with client. Phil thinks in terms of variables, triggers, layers and conditions – and makes the vision a reality. Neither of us possess any weaknesses
Last week a learner said “5 hours of eLearning, and it only felt like 45-minutes. I wanted to take it again” – which for me is about as good as it gets.
Here are some examples of the sort of thing we came up with:
1> A slightly “off-piste” Navigation Map
2> A fun “hub-Menu” with a slightly unusual, product-related progress meter…
3> “Alice’s room” and “Bruno’s room”.
a. Alice and Bruno are influenced in their purchasing decisions by things that happen in their homes. There are a few (not too well) hidden videos and other “stuff” that happens in these “scavenger hunt” style interaction, see if you can find them all. We only built a couple, and then the client asked for more which was refreshing. J
i. Both interactions count what items you find no matter what the order is.
4> A game to assess how much people know about market research statistics – a vision turned into reality by Phil’s ingenuity. I still have no idea of how much of it actually works…..
In case anyone loves the visuals, and wants to contact her, my illustrator is the wonderful Laura Jones who can be found at http://www.veryvermilion.co.uk
Hope these show you what Storyline is capable of – absolutely nothing “non-standard” here. Sorry we cannot share the .story files.