The use of Video in L&D
Nov 25, 2013
By
Nick n/a
How much video plays a role in the % of training material?
I have experienced a previous instance in one factory where they sat all the new employees down in a room and played a video to cover all the safety training on a small TV.
Once the video had finished, the employees where then told by the trainer/supervisor:
'That covers your safety training for working with the machinery in our factory. Any questions?'
The video looked like it was produced in the 1970s.
It looked like this 1974 video on Forcible Entry for police:
http://www.youtube.com/watch?v=QHw_5XyDWPM
(Although this video was more fun to watch.)
Thanks for any input from community members experience or thoughts on this.
Nicholas
12 Replies
Define "video".
I am increasingly using .mp4s (video), but they are no longer the 2 minutes.
Thank you Bruce,
I did find a chart in the article posted here:
http://flirtingwelearning.wordpress.com/2013/02/10/using-video-in-e-learning-almost-everything-you-need-to-know/
It does say .mp4s are an increasingly common format.
I'm interested though in real-world examples if possible.
Maybe I should ask Nicole (Articulate Community Manager and All-Round Helpful Person) as its her blog anyway.
Nicholas
If you want to see the efficacy of video training then look no further than YouTube. Having users that can create and curate video training materials is changing the learning landscape in lots of ways - you can learn to play instruments, to cook, to fix a car, to do practically anything...all on YouTube.
That being said, there are some very clear parameters within which video is an effective training tool. The safety training video example you cited is clearly ineffective, but in other cases it works phenomenally well. The two MAIN conditions required for video to be effective are (in my opinion):
Drawing on my experience as a drummer, here's what I can tell you about learning from YouTube: So long as you have a good degree of prior knowledge, you can learn far more efficiently from teachers on youtube that you can doing f2f lessons. Video lessons let you pause, rewind, and re-watch as much as you like.
In the push towards mobile learning, video is going to play a much bigger part in training.
Shameless plug: Come and see my talk at Learning Technologies 2014 to find out more about mobile learning and video training
Rich
Nicely put Rich..
From my wanderings around the various worlds of eLearning I feel that there is a MASSIVE reluctance by some to see the wave of video (in (corporate) learning...) coming. People are still arguing that eLearning is not effective...
The last time I saw this and FELT this wave of emotion was about 15 years ago when so many people said things like "...but of course people will ALWAYS want to hold books before they buy them, or touch a vinyl disc..."
I think our world is rapidly approaching another major sea-change in the way things are done - they are ALREADY being done (as Rick points out) in the "non-work" lives of many like this.
We fall behind at our peril in the world of Instructional Design.
Thank you Rich and Bruce.
Have you already prepared your presentation material for your talk at Learning Technologies 2014 Rich?
Nicholas
Nicholas - I'm preparing a synopsis right now (well - I'm procrastinating from writing a synopsis). The theme - not chosen by me - is Mobile Learning: Back to the Future, and I'm going to the arguing that we need to clarify what we want to achieve with mobile learning before we produce a load of half-hearted mobile courses that aren't good at anything.
You said you wanted to learn more about the ID career path - you'd do well to attend the conference. Here's the programme: http://www.learningtechnologies.co.uk/programme/
Thank you Rich,
I'll look at the link.
Nicholas
The learned Mr. Calcutt stated:
"...we need to clarify what we want to achieve with mobile learning before we produce a load of half-hearted mobile courses that aren't good at anything..."
Amen.
I appreciate this is getting quite off topic now, but here's my talk synopsis if you guys are interested. Bruce, are you attending this year?
Back to the future - learning design for themobile learner
We are allmobile learners. It’s in our DNA. If you have access to a mobiledevice, to confine your learning to a classroom, online course or exhibitionhall is to go against the very nature of how you learn. Knowing hasnever been a static process, but only now are we starting to connect thepotential of mobile technology with our natural propensity for dynamic,responsive, and viral learning.
As ownership and usage of technology rise sky high andexpectations for the content it delivers rise with it - faster, smarter,effortless, social - has e-learning kept up? Or is it simply cramming itselfinto the 4" format when it should be reinventing itself accordingly?
No matey - I'm not...I heard you were presenting
Actually...I have been for 3 (?) years now, and it's all got very VERY samey IMHO. Great chance to network but I am going to give it a miss this year and perhaps try and go to another one somewhere instead, perhaps in US.
We use a fair bit of curated video but our field changes so rapidly (digital marketing) that everything dates very quickly. I do agree on using video-- though doing so effectively means using it a bit surgically IMHO (not all-video, all the time). We conduct interviews with practitioners and that seems to humanise the rest of the material. I also do simple animations and have started to use some b-roll on some drier sections just to make them more relate-able for learners.
Before we jump on the video wave, let's remember those days we spent in school w/ a substitute teacher who might just turn on an "educational" video to burn through the hour. I don't remember any of those "History of Metals"-type productions at all!
Still, video is a great tool for demonstrating some things very well. My own idea of perfect e-learning is that scene in The Matrix where Trinity transmits helicopter piloting training to Neo with the press of a button-- now, THAT's e-learning! : )
Right...that's the next monthly challenge sorted then!
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