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3 Tips to Know Before Negotiating Your Next E-Learning Contract
Making a living as a freelance instructional designer can be challenging, especially when it comes to negotiating new projects.
Depending on the health of your sales pipeline, you may be te...
Great Article and discussion, as well. I have also been privy to (and in the center of) the disconnect that exists between "those who do and know how to do" and management/senior leadership. It's a very difficult barrier to surpass, especially when they band together in a grossly unified front.
Unfortunately, working with senior management is a skill that has to be developed over time. To me, it comes down to picking your battles. If you are the only person on staff who has the skills and expertise, then it means you have to become the voice of reason. That being said, carrying that responsibility can be well.... tough! Believe me, I've been there, done that and have the T-shirts!
I've heard it takes about 15 minutes to change an organization's culture in the wrong direction and more like 3-5 years to transform it in a positive way.
One step in the right direction is for L&D professionals to understand the value they bring to the table, understand what the business drivers are for senior management, and then execute accordingly.
Most Business Execs are not that interested in the technology you use, your learning objectives, or learning theories (e.g., andragogy, cognitive dissonance theory, cognitive load theory). Perhaps if L&D professionals talked about how the new set of courses will increase the company's market share, and/or increase their revenue or even decrease operating expenses, it would be a step in the right direction for this industry.
Of course, there will always be cliques and power plays that will get in the way of progress as well as the occasional executive who "knows more about creating content then you do" because, remember, "Training... anyone can do it!"
To leave this on a positive note, "It's not a sprint, it's a marathon!".
Agree on all counts! Well said-and thanks, Richard, for the stimulating topic. The information contained in this e-mail message is intended only for the personal and confidential use of the recipient(s) named above. If the reader of this message is not the intended recipient or an agent responsible for delivering it to the intended recipient, you are hereby notified that you have received this message and any attachments in error and that any review, dissemination, distribution, copying or alteration of this message and/or its attachments is strictly prohibited. If you have received this message in error, please notify the sender immediately by electronic mail, and delete the original message.
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\n Making a living as a freelance instructional designer can be challenging, especially when it comes to negotiating new projects. \n Depending on the health of your sales pipeline, you may be te...","body@stringLength":"7270","rawBody":"
\n
Making a living as a freelance instructional designer can be challenging, especially when it comes to negotiating new projects.
\n
Depending on the health of your sales pipeline, you may be tempted to just say Yes! to any opportunity that comes your way. But it’s important to negotiate each project so that both you and your client are happy with the agreement.
\n
I’ve negotiated several e-learning projects and learned a few things along the way. Here are my three tips for managing e-learning contracts that will set you up to thrill your clients and earn the compensation you deserve.
\n
Tip 1: Know What Makes You Valuable
\n
E-Learning designers bring a lot of unique skills to the table. Starting from scratch, we magically create courses that educate and excite learners. It’s unfortunate that many of us don’t realize the value we bring to our clients. As a result, we tend to sell our services short when negotiating projects.
\n
This is bad news for several reasons. Chronic low-balling can lead to burnout over time, cause your client to regard your work as less valuable than your competitors, and even send the message that you’re desperate.
\n
It’s your job to communicate your value clearly. Start thinking about the qualities you bring to the table. What value do you communicate to your potential clients? What is unique about you, your company, and your products and services?
\n
If you don’t know, take some time to figure it out before you negotiate your next gig. Your answers will come in handy later.
\n
Tip 2: Make Good Estimates
\n
Once you’re clear on why you’re an awesome e-learning developer, you’ll want to put a dollar value on your services.
\n
Estimating a project rate can be a challenge if you’re just starting out. There are several factors you’ll need to consider before you can come up with an accurate number:
\n
\n
Timeframe of the project
\n
Complexity of the course
\n
Type of interactions the course requires (e.g., custom vs. built-in)
\n
Length of the course
\n
Audio and video needs of the course
\n
Type of design approach you think you’ll use (e.g., click-and-read vs. branched navigation)
\n
\n
When I understand the course requirements, I like to break down my e-learning projects into the following categories and tasks:
\n
\n
I use information from past projects to estimate the average time it takes to complete each task. (Pro tip: Always track your time on projects!)
\n
By using a spreadsheet, I can quickly make adjustments as needed. For example, if the client provides a storyboard or has completed a front-end analysis for the project, I remove those calculations from my quote.
Once you know your costs, you’re ready to write and deliver your quote. It would be great if, at the end of every project pitch, our clients said, “That sounds great! Where do I send the check?” But the reality is sometimes you hear, “That’s a little more than we were thinking.”
\n
Pricing is a sensitive topic for many e-learning designers, but if you know the value you bring to the relationship, it doesn’t have to be.
\n
Everyone wants a deal, but it’s never a good tactic to enter into a price war. There will always be someone who is willing to charge less than you. Instead of lowering your prices, see if your client is willing to take on some of the responsibilities of the project.
\n
Since you have an estimate of what each task costs, you’re in a position to helpfully say, “Would you be willing to do task X or task Y? That would decrease the project cost to X amount.” By delegating some of the project tasks to the client, you’re able to provide a “discount” without devaluing your work.
\n
When using this strategy, make sure you have a well-written, crystal-clear statement of work that states your expectations. You may choose to charge a fee if your clients don’t shoulder their share of the work. I usually charge an hourly rate when I’m required to step in and help a client with something they offered to do originally.
\n
If delegating doesn’t work, here are a few things you might consider in order to lower the overall quote without reducing your rates:
\n
\n
Look for ways to shorten the course
\n
Reduce the number of interactions in the course
\n
Replace custom interactions with built-in standard interactions
\n
Use a standard player instead of a custom player for Articulate Storyline
\n
Use in-house narration in place of a professional narrator
\n
Use a template-based approach instead of designing from scratch
\n
\n
Using these strategies, you’ll be able to negotiate a contract that keeps your rates in place without losing the client.
\n
Win-Win Negotiations
\n
If you spend the time up front identifying the value you bring to the business relationship and understanding your client’s needs, you’ll be able to settle on a project fee that meets everyone’s expectations. It’s a win-win: happy client, happy freelancer!
Making a living as a freelance instructional designer can be challenging, especially when it comes to negotiating new projects.
\n
Depending on the health of your sales pipeline, you may be tempted to just say Yes! to any opportunity that comes your way. But it’s important to negotiate each project so that both you and your client are happy with the agreement.
\n
I’ve negotiated several e-learning projects and learned a few things along the way. Here are my three tips for managing e-learning contracts that will set you up to thrill your clients and earn the compensation you deserve.
\n
Tip 1: Know What Makes You Valuable
\n
E-Learning designers bring a lot of unique skills to the table. Starting from scratch, we magically create courses that educate and excite learners. It’s unfortunate that many of us don’t realize the value we bring to our clients. As a result, we tend to sell our services short when negotiating projects.
\n
This is bad news for several reasons. Chronic low-balling can lead to burnout over time, cause your client to regard your work as less valuable than your competitors, and even send the message that you’re desperate.
\n
It’s your job to communicate your value clearly. Start thinking about the qualities you bring to the table. What value do you communicate to your potential clients? What is unique about you, your company, and your products and services?
\n
If you don’t know, take some time to figure it out before you negotiate your next gig. Your answers will come in handy later.
\n
Tip 2: Make Good Estimates
\n
Once you’re clear on why you’re an awesome e-learning developer, you’ll want to put a dollar value on your services.
\n
Estimating a project rate can be a challenge if you’re just starting out. There are several factors you’ll need to consider before you can come up with an accurate number:
\n
\n
Timeframe of the project
\n
Complexity of the course
\n
Type of interactions the course requires (e.g., custom vs. built-in)
\n
Length of the course
\n
Audio and video needs of the course
\n
Type of design approach you think you’ll use (e.g., click-and-read vs. branched navigation)
\n
\n
When I understand the course requirements, I like to break down my e-learning projects into the following categories and tasks:
\n
\n
I use information from past projects to estimate the average time it takes to complete each task. (Pro tip: Always track your time on projects!)
\n
By using a spreadsheet, I can quickly make adjustments as needed. For example, if the client provides a storyboard or has completed a front-end analysis for the project, I remove those calculations from my quote.
Once you know your costs, you’re ready to write and deliver your quote. It would be great if, at the end of every project pitch, our clients said, “That sounds great! Where do I send the check?” But the reality is sometimes you hear, “That’s a little more than we were thinking.”
\n
Pricing is a sensitive topic for many e-learning designers, but if you know the value you bring to the relationship, it doesn’t have to be.
\n
Everyone wants a deal, but it’s never a good tactic to enter into a price war. There will always be someone who is willing to charge less than you. Instead of lowering your prices, see if your client is willing to take on some of the responsibilities of the project.
\n
Since you have an estimate of what each task costs, you’re in a position to helpfully say, “Would you be willing to do task X or task Y? That would decrease the project cost to X amount.” By delegating some of the project tasks to the client, you’re able to provide a “discount” without devaluing your work.
\n
When using this strategy, make sure you have a well-written, crystal-clear statement of work that states your expectations. You may choose to charge a fee if your clients don’t shoulder their share of the work. I usually charge an hourly rate when I’m required to step in and help a client with something they offered to do originally.
\n
If delegating doesn’t work, here are a few things you might consider in order to lower the overall quote without reducing your rates:
\n
\n
Look for ways to shorten the course
\n
Reduce the number of interactions in the course
\n
Replace custom interactions with built-in standard interactions
\n
Use a standard player instead of a custom player for Articulate Storyline
\n
Use in-house narration in place of a professional narrator
\n
Use a template-based approach instead of designing from scratch
\n
\n
Using these strategies, you’ll be able to negotiate a contract that keeps your rates in place without losing the client.
\n
Win-Win Negotiations
\n
If you spend the time up front identifying the value you bring to the business relationship and understanding your client’s needs, you’ll be able to settle on a project fee that meets everyone’s expectations. It’s a win-win: happy client, happy freelancer!
"},"Conversation:conversation:1132019":{"__typename":"Conversation","id":"conversation:1132019","solved":false,"topic":{"__ref":"BlogTopicMessage:message:1132019"},"lastPostingActivityTime":"2017-02-24T15:18:13.000-08:00","lastPostTime":"2017-02-24T15:18:13.000-08:00","unreadReplyCount":27,"isSubscribed":false},"ModerationData:moderation_data:1132019":{"__typename":"ModerationData","id":"moderation_data:1132019","status":"APPROVED","rejectReason":null,"isReportedAbuse":false,"rejectUser":null,"rejectTime":null,"rejectActorType":null},"AssociatedImage:{\"url\":\"https://community.articulate.com/t5/s/rwgqn69235/images/bS0xMTMyMDE5LTMyOGkzNUUyNjMxNjk2RTE1OEUx?revision=1\"}":{"__typename":"AssociatedImage","url":"https://community.articulate.com/t5/s/rwgqn69235/images/bS0xMTMyMDE5LTMyOGkzNUUyNjMxNjk2RTE1OEUx?revision=1","title":"uploads_rte_uhksidgt_negotiation.jpeg","associationType":"BODY","width":760,"height":380,"altText":null},"AssociatedImage:{\"url\":\"https://community.articulate.com/t5/s/rwgqn69235/images/bS0xMTMyMDE5LTUyNTU0aTRDMDY4RUJCMEM5RTJDNTU?revision=1\"}":{"__typename":"AssociatedImage","url":"https://community.articulate.com/t5/s/rwgqn69235/images/bS0xMTMyMDE5LTUyNTU0aTRDMDY4RUJCMEM5RTJDNTU?revision=1","title":"uploads_rte_geopswzd_learning-estimates-sample.jpg","associationType":"BODY","width":760,"height":450,"altText":null},"Revision:revision:1132019_1":{"__typename":"Revision","id":"revision:1132019_1","lastEditTime":"2016-10-28T10:19:46.000-07:00"},"BlogReplyMessage:message:1132038":{"__typename":"BlogReplyMessage","id":"message:1132038","conversation":{"__ref":"Conversation:conversation:1132019"},"author":{"__ref":"User:user:419371"},"revisionNum":1,"uid":1132038,"depth":1,"hasGivenKudo":false,"subscribed":false,"board":{"__ref":"Blog:board:articles"},"subject":"Re: 3 Tips to Know Before Negotiating Your Next E-Learning Contract","readOnly":false,"editFrozen":false,"moderationData":{"__ref":"ModerationData:moderation_data:1132038"},"parent":{"__ref":"BlogTopicMessage:message:1132019"},"body":"
Great Article and discussion, as well. I have also been privy to (and in the center of) the disconnect that exists between \"those who do and know how to do\" and management/senior leadership. It's a very difficult barrier to surpass, especially when they band together in a grossly unified front.
","body@stringLength":"342","rawBody":"
Great Article and discussion, as well. I have also been privy to (and in the center of) the disconnect that exists between \"those who do and know how to do\" and management/senior leadership. It's a very difficult barrier to surpass, especially when they band together in a grossly unified front.
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Amanda,
Unfortunately, working with senior management is a skill that has to be developed over time. To me, it comes down to picking your battles. If you are the only person on staff who has the skills and expertise, then it means you have to become the voice of reason. That being said, carrying that responsibility can be well.... tough! Believe me, I've been there, done that and have the T-shirts!
I've heard it takes about 15 minutes to change an organization's culture in the wrong direction and more like 3-5 years to transform it in a positive way.
One step in the right direction is for L&D professionals to understand the value they bring to the table, understand what the business drivers are for senior management, and then execute accordingly.
Most Business Execs are not that interested in the technology you use, your learning objectives, or learning theories (e.g., andragogy, cognitive dissonance theory, cognitive load theory). Perhaps if L&D professionals talked about how the new set of courses will increase the company's market share, and/or increase their revenue or even decrease operating expenses, it would be a step in the right direction for this industry.
Of course, there will always be cliques and power plays that will get in the way of progress as well as the occasional executive who \"knows more about creating content then you do\" because, remember, \"Training... anyone can do it!\"
To leave this on a positive note, \"It's not a sprint, it's a marathon!\".
Thanks for commenting!
Richard
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Agree on all counts! Well said-and thanks, Richard, for the stimulating topic. The information contained in this e-mail message is intended only for the personal and confidential use of the recipient(s) named above. If the reader of this message is not the intended recipient or an agent responsible for delivering it to the intended recipient, you are hereby notified that you have received this message and any attachments in error and that any review, dissemination, distribution, copying or alteration of this message and/or its attachments is strictly prohibited. If you have received this message in error, please notify the sender immediately by electronic mail, and delete the original message.
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Thank you Amanda for commenting!
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