You may not have heard the term motion graphics before, but you’ve almost certainly seen examples of them in your daily life. Let’s take a closer look at what exactly we mean when we say motion graphics and, most important, how they relate to e-learning.

What Are Motion Graphics?

Motion graphics are animations that create an illusion of motion using things like images, words, narration, sound effects, and music. But motion graphics are more than just digital works of art. Most of the time, their primary goal is to explain something or tell a story.

Here are some examples of motion graphics to give you a better idea of what we’re talking about:

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Why Use Motion Graphics in Your E-Learning Courses?

Because vision is the most developed of our six senses, motion graphics are a highly effective communication tool. So it’s no surprise that they’re used in movies and TV shows—and also to create marketing videos and product advertisements, like this one by Slack or this one by Apple.

Why not harness that power to help people learn? By adding motion graphics to your e-learning courses, you can more effectively capture and keep your learners’ attention. Not to mention that this type of animation provides more than just a wow factor—it actually helps learners better understand the concepts by showing them instead of just telling them.

More Resources

If you have a motion designer at your fingertips, then you’re one of the lucky ones! If not, don’t worry. You don’t have to be a motion designer to apply some of the motion design principles when creating your e-learning courses to attract and engage your learners. Stay tuned for an in-depth article on motion design principles for newbies.

In the meantime, if you want to see more examples of motion graphics or learn the history of motion design, check out this video.

And if you simply can’t wait to get started, download these motion graphics templates and adapt them to fit your needs:

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