So true.
The question is...
Who is creating this image?
Until people in the L&D field start to see and present themselves as something more than "order takers", it's going to last for a lot longer in my opinion.
Too many people at senior levels of management (e.g., those that control the budgets), look back to their college days and think that training is just delivering information and ANYONE can do it.
I once had a friend that worked for a company that spent millions on training videos but could care less if they actually made a difference in how employees performed in their day to day jobs. Of course, we all know that Training is the first department to cut when things are going bad.
I too have always been amazed at how many times I've consulted (while working as an employee in a company) about changes that could be made to improve performance, only to have it fall on deaf ears. Weeks later, they would pay out thousands of dollars for an outside consultant to tell them the EXACT same thing.
Your turn. :)