Localization is the process of translating and adapting content for a specific culture. If you’re new to localization, you may be wondering what graphic design has to do with it. Doesn’t loca...
Published 8 years ago
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Nice article, Allison! I think you touched on a lot of useful points that can be headaches in localization, and are good to keep in mind.
When choosing characters for a multi-cultural course, I am also a fan of using silhouettes to try and maintain neutrality. These can be non-identifiable for race and ethnicity as you never have a clear image of a face. I would avoid photographic representations, in any case. Or, if the client has a sense of fun, using non-humanoid cartoon characters. This could be for example the company's logo reinvented as a mascot/character, for example
When choosing characters for a multi-cultural course, I am also a fan of using silhouettes to try and maintain neutrality. These can be non-identifiable for race and ethnicity as you never have a clear image of a face. I would avoid photographic representations, in any case. Or, if the client has a sense of fun, using non-humanoid cartoon characters. This could be for example the company's logo reinvented as a mascot/character, for example
Good idea to use silhouettes or non human characters!