Freelancers -- where do you find most of your work?

Happy Monday all

@ Bruce, I would say personal mission is also your differentiator or your brand messaging. Can I ask how long it took you to realize your slogan and how has it evolved through the life of your freelancing career? I've changed over the years as my clients have given me implicit (and explicit) feedback, wondering if your experience is the same.

@Daniel - if sense of play is something that you feel strongly about, then you should build on that as your differentiator. Just remember to link it to your prospective customers and define why they would care about that. Sense of play may be important to you, but if it alienates your client base, then you will be a lonely and poor instructional designer indeed! You've got to make it a win-win. 

@Ant - I am checking out the book now. Thanks for that tip! 

Holly