Google Analytics at Page Level in Rise

I read through the LinkedIn post above, and I agree that heat mapping is useful, it's very difficult to look at heat maps for every individual user. The whole concept of analytics is to see what's trending (and what's not) and look for the outliers. Those outliers will help determine how your page may or may not require changes.

So, I've not included heat mapping in my courses. I have 50 courses and I need to be able to see trends between them and not look at the individual level. They are all published the same way. I am able to everything stated in that article, except for heat mapping - which I have an alternative.

I am using a combination of GTM (Google Tag Manager) and GA (Google Analytics), for reporting. As for heat mapping, my alternative was to create a page scroll depth indicator trigger, as well as a page timer trigger. Then I combined these in a trigger group and created one event tag that relies on that trigger. While I can't see exact clicked areas of the screen... I am able to understand how far down the user has scrolled and combine that with the time on page. That tells me whether the user is skimming or reading. 

Additionally, by building out multiple event listeners, I can capture the following: 

• Side Navigation Clicks
• Next Lesson Clicks
• Conclusion Page Event 

With these, I can review my events in GA and with secondary dimensions, understand where users are exiting, where users are slowing down. These can assist me in understanding whether my content needs to be adjusted. 

I can also create custom reports based on the individual product and see users moving from (example) Lesson 1 to Conclusion. If I see that specific metric strong, then I know the course is intuitive and easy to move through.

My recommendation with heat maps is to use them when you see a trend of people exiting a page at a specific point, or too many click events for a specific page... then add heat mapping or screen video capturing to understand what a user is experiencing. 

Hope this helps. 

Jared