Need Some Inspiration

How about this:  check into the demographics of your customer base. Then, using a character that parallels a major customer demographic, have him/her go through a brief scenario in which your product(s) are used. Sort of like "A Day in the Life Of" but much shorter. (Short attention spans, these days!). You might create 2, 3, 4, or more short scenarios using the same character or different characters. Learners/customers could then click on one or more of the scenarios to see how the products are used. As each brief scenario unfolds, you have the opportunity along the way to describe features of the product and/or how to use it, and so on.

This design should be easy to "pitch" to management, and if approved you can even pull in interested parties to help you script out the scenarios. My experience has shown that actively involved stakeholders can be your biggest advocates and cheerleaders.