You may not have heard the term motion graphics before, but you’ve almost certainly seen examples of them in your daily life. Let’s take a closer look at what exactly we mean when we say motion graphics and, most important, how they relate to e-learning.

What Are Motion Graphics?

Motion graphics are animations that create an illusion of motion using things like images, words, narration, sound effects, and music. But motion graphics are more than just digital works of art. Most of the time, their primary goal is to explain something or tell a story.

Here are some examples of motion graphics to give you a better idea of what we’re talking about:

Want to stay up to date on what’s new and cool in motion graphics? Bookmark this site: Motionographer.com.

Why Use Motion Graphics in Your E-Learning Courses?

Because vision is the most developed of our five senses, motion graphics are a highly effective communication tool. So it’s no surprise that they’re used in movies and TV shows—and also to create marketing videos and product advertisements, like this one by Slack or this one by Apple.

Why not harness that power to help people learn? By adding motion graphics to your e-learning courses, you can more effectively capture and keep your learners’ attention. Not to mention that this type of animation provides more than just a wow factor—it actually helps learners better understand the concepts by showing them instead of just telling them.

More Resources

If you have a motion designer at your fingertips, then you’re one of the lucky ones! If not, don’t worry. You don’t have to be a motion designer to apply some of the motion design principles when creating your e-learning courses to attract and engage your learners. Just check out these resources: 

Don’t forget to follow us on Twitter and come back to E-Learning Heroes regularly for more helpful advice on everything related to e-learning. And if you have any questions, feel free to share them in the comments section below!

8 Comments
Daniel Sweigert
Chris Roetzer

Thanks for bringing attention to your post via LinkedIn today, I missed this one last year. This technique is definitely on trend, though I've found it really adds to development time that seems lately to be in short supply. Sometime I use it's simplified "cousin" with motion path animation of elements. But it's a great reminder that using it, of course never gratuitously, can bring some content to life. I'm reminded of a few years ago when learning about animation at UF, and the development of US motion picture and film industry. Even childhood "flip books" are the same idea - "motion picture" -- put them together and move them quickly and you have 'short movie' which brings those still images to life. Last thing to add/share on this is I attended a great webinar this week hosted ... Expand