Company branding is essential for recognition and consistency. Many organizations create guidelines to make branding easy and straightforward. These guidelines specify which design elements t...
Published 10 years ago
Version 1.0
Blog Post
In my humble opinion, great IDs are problem solvers at their core. Working with branding guidelines is part of a common problem, and usually isn't difficult to solve.
The scenario in which all eLearning being produced within an organization looks and feels like a disjointed conglomeration of random learning products, each with its own completely distinct flavor, is harmful to the big picture of a learning organization as well.
I don't disagree that branding guidelines certainly are not designed with eLearning (or any learning) in mind, but I do think that it becomes an easy/lazy excuse for not coming up with a solution. I've yet to see a company that uses the guidelines to say that every color must unreasonably be within their palette (re: "I don't care if trees are green, our colors are blue and orange!"), or that has font restrictions that impede learning.
Option 2 provides the most reasonable approach. More work, but the best IDs will always relish that challenge.
The scenario in which all eLearning being produced within an organization looks and feels like a disjointed conglomeration of random learning products, each with its own completely distinct flavor, is harmful to the big picture of a learning organization as well.
I don't disagree that branding guidelines certainly are not designed with eLearning (or any learning) in mind, but I do think that it becomes an easy/lazy excuse for not coming up with a solution. I've yet to see a company that uses the guidelines to say that every color must unreasonably be within their palette (re: "I don't care if trees are green, our colors are blue and orange!"), or that has font restrictions that impede learning.
Option 2 provides the most reasonable approach. More work, but the best IDs will always relish that challenge.