Becoming a successful e-learning professional is about more than just strong design and development skills. It’s also about who you are as an individual and how you’re viewed by your peers, c...
Published 10 years ago
Version 1.0
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Hi Richard. Thanks for reading & commenting!
In my case, branding my name worked out well for me because my ambition was simply to be independent—not necessarily to be an entrepreneur. If I'd had entrepreneurial tendencies, I think I would've pursued branding my company more aggressively to give myself the leeway to grow. If I'm honest with myself, I'd have to say that as an independent contractor, my biggest ambition was to control my own career destiny—not to grow a successful business.
On the practical side, I know there are legal and tax implications that go along with each decision. I thought this discussion thread (https://community.articulate.com/discussions/building-better-courses/freelancers-how-d-you-pick-your-company-name) nicely captured some of the benefits & drawbacks of each approach, so if you haven't already read through it, definitely give that a look!
In my case, branding my name worked out well for me because my ambition was simply to be independent—not necessarily to be an entrepreneur. If I'd had entrepreneurial tendencies, I think I would've pursued branding my company more aggressively to give myself the leeway to grow. If I'm honest with myself, I'd have to say that as an independent contractor, my biggest ambition was to control my own career destiny—not to grow a successful business.
On the practical side, I know there are legal and tax implications that go along with each decision. I thought this discussion thread (https://community.articulate.com/discussions/building-better-courses/freelancers-how-d-you-pick-your-company-name) nicely captured some of the benefits & drawbacks of each approach, so if you haven't already read through it, definitely give that a look!
Thanks for the link Trina, it was a good resource.