Those tips are in fact a process. And unfortunately, clients don't buy processes, they buy products... If you want to persuade a client, ask him if he wants his trainees to get hooked on from the very beginning (event 1), know exactly what they have to perform (event 2), and so on....
He'll probably say "yes I do" at each and every questions. You can then assure him that your course will produce everything you've just said. If he wants that product, you will follow a number of steps that sometimes need his inputs...
That way, you're speaking the language of your client and never had to explain an ID process. This presentation can be repeated, adjust or simply posted on your web site as one of your core business values.