Blog Post
MatthewKirby
9 years agoCommunity Member
Online learning can take a page from the advertising industry. When we watch a television program, we only get 30-90 second bursts of information. When courses are developed with reviews, activities (I call them brain breaks) this allows for thought transition. If done successfully, directed learning happens, the learners absorb even mundane information and we make the development process easier on ourselves. I've found this makes it easier to break apart a large course into smaller course that build on each other.
- TrinaRimmer9 years agoFormer StaffReally great observation, Matt. And I completely agree that we could all take some pointers from marketing pros about how to focus and structure content for maximum impact.
- MatthewKirby9 years agoCommunity MemberThanks Trina. The greatest commercial shows of the year are coming up in a few days with the Super Bowl. Talk about powerful impact. Millions of dollars for a 30 second message that will hopefully make a memorable moment. Amazing.