You’re in a meeting with some stakeholders discussing a new e-learning course on a really dull topic. Obviously, you have questions for them and ideas to share, but you quickly realize that a...
Published 6 years ago
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It's refreshing to read an article that addresses the attention span myth (humans and goldfish alike). I have seen too many presentations that start with a 'shocking' statistics slide on the decline of human attention. I have never subscribed to this belief. This was a very useful and well written article that offers important insight into what is really going on. I realised at the end I actually own Julies book but for shame, I have left it gathering dust on my desk, I better dust it off and catch up.
I think there is no doubt the 8-second attention span is a myth but I think it is stated to keep developers cognisant of the fact that if the content is not interesting, it probably takes people 8-seconds to realize this and tune out.
We live in a world (me included) where, if content is not interesting and relevant, we move on to find something that is.
We live in a world (me included) where, if content is not interesting and relevant, we move on to find something that is.
- "Cognisant" is a great word - my new word for today. No irony, I do like it.
I also agree that if you don't catch the viewer's ( learner's) attention right away you are on a lost cause. Think of designing the ads which interrupt YouTube videos. How do you get the viewer NOT to click it away?
