Visual Echoes: Guiding Attention, Conveying Emotion

Thanks for this interesting challenge about the image echo effect.
The slide I’m sharing here is about hearing loss in children. Instead of using a faded image as an echo, I chose a silhouette—it fit better with the bright colors and added a subtle layer of meaning.

I was surprised how effective this echo technique was in communicating the core message. So I did some digging and found that visual echoes work because they draw on cognitive principles like figure-ground perception, visual salience, and even metaphor. A transparent or reduced echo doesn’t just duplicate the image—it regulates how we perceive the main subject, guiding focus and emotion.

This makes it more than a design trick—it’s a communication tool.

Enjoy!

Hearing Loss in Children