Bit.ly link analytics in Rise360 course

I created a Rise 360 course and utilized bit.ly links within the course to link to external websites/documents.

I downloaded my course as a SCORM 1.2 and uploaded the SCORM to my LMS. 

All the bit.ly links work within the course on our LMS; however, "click" data doesn't appear to be sent to bit.ly when "clicked" within the course.

I'm relatively new to using SCORM/LMS workflow--wondering if others have encountered this issue and if there is a workaround so that we can track link "clicks" within the course--to see who is utilizing what resources.