Forum Discussion
Customer Satisfaction Surveys?
Looking forward to hearing from the group. Here is a survey I created this week. What are your thoughts? Ideas for improvement?
- TrinaRimmer11 years agoFormer Staff
Hi Tammy. Thanks for sharing your survey with us. I think a post-project survey is a fantastic idea. I freelanced for about 5 years before joining Articulate and one way I got feedback on my performance was by inviting clients to a project post mortem where I facilitated a conversation with the entire project team to help us all get a better sense of what we all could've done better, differently, or the same. Seeing your survey, I do think that tool probably would've accomplished much the same thing and given me more insights into competitive info like pricing and work quality that clients often don't want to tell you to your face!
In terms of the survey itself, I think you can button up the wording a little bit more. For instance, on the question "Compared to our competitors, is our service QUALITY better, worse, or about the same" perhaps just shorten that to "Compared to our competitors, rate the quality of our service." I think it's also a good idea to tighten up the wording of the answer options or consider using a Likert scale (rating of 1 to 5, for example, with 5 being the best). Shortened options should get you the same information—but with a little less reading and decision fatigue for the reviewer.
I think I would also cut to the chase with the intro and move the LinkedIn, FB, and portfolio stuff to the end of the survey along with a brief thank you/acknowledgment message.
I hope my feedback is helpful to you. I think a survey is a brilliant idea!
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