Trying to pitch using Articulate at my company

Articulate's products seem to hold greater favor among enterprise users than individual contractors. The larger the org, the more positive the reviews tend to be, in some part due to standardization and collaboration. I personally really like Storyline and Rise, but I've also only had them in an enterprise setting and have never paid for them myself. The cost may be a concern for your company, so be prepared to field that reaction. The economy of scale is always a factor when businesses consider software expenses.

Since you appreciate the interaction Articulate's apps can bring, if I were you I would lean into the Kirkpatrick Model:

Not shown is the level 0, confirming someone took a training course, "completion" tracked in an LMS. The videos you mention typically encompass levels 0 and maybe 1, but to really know if levels 2 and 3 were achieved is where your interactive training can come in and be pitched.

You probably know as well as anyone else that I can watch a 10-hour YouTube video on archaeology and like it (level 1) but that doesn't mean I really gained knowledge (level 2) or will do anything different (level 3) much less improve my life or finances (level 4). Learners typically need to demonstrate knowledge transfer and behavior change, and those are things interactivity can support.

Whether it's a multiple choice question, a multiple-choice scenario, a drag-and-drop ordering activity, or even a complex simulation that reproduces handling a cash transaction, videos come up very short. To show measurable results to the business requires something deeper.

There's nothing necessarily wrong with passive, informational content, nor does every training course need to have a puzzle to figure out (beware of gamification), but meaningful change typically requires effort on the part of the learner, and I've found Articulate's tools are very helpful.