Forum Discussion
Worried about AI taking your job?
Thanks so much! The lifecycle section was the part I most wanted to get right, because it's easy to talk about AI as one big thing when actually it shows up differently at every stage.
Your point about community management really resonates. It's exactly the same pattern in L&D: the obvious uses (draft me a quiz, write me a script) are just the surface, and the deeper shift is in how it changes strategy, analysis and the way we understand our audiences. Interesting that you mention GEO too, I suspect discoverability is going to matter for learning content in ways we haven't fully worked out yet.
Thanks for taking the time to reply…
100%. It's always amazing to me how much overlap there really is between community & workplace training. In my last job, I actually ran workplace training FOR community pros :)
The thing I think about with GEO a lot is the fact that the old paradigm of content online and SEO is basically over—for so many years the internet has been overrun with keyword-stuffed blog posts that are optimized for SEO but that are not necessarily full of unique or insightful (or maybe even accurate) information, and the consequence in the age of AI is that those things are no longer considered credible sources for answer engines to pull from. That's why community is so critical to creating real, contextualized information people can really rely on, and I suspect training follows a similar pattern.
I think you're right that training follows the same curve. Generic off the shelf content is the keyword stuffed blog post of L&D, it exists and it ticks a box, but it carries no real authority. The stuff that holds its value is the training built from what SMEs and frontline people actually know, the "here's what actually goes wrong on site" detail. That's knowledge no model can generate from scratch, and it's exactly what makes the difference between content people trust and content people click through.
Love the point about credibility being the new currency. It's oddly reassuring, the machines have made being genuinely knowledgeable valuable again!