Example
Design Like an Art Director
This week's challenge got me thinking about the contrast David set up so well, the fit-it-in mindset versus the editorial designer mindset.
The PDF is the fit-it-in version, a fully designed benefits employee handbook. Clean, structured, readable. This is available on the resources tab of the published file. A few Screenshots below.
The art director's version takes the exact same content and reimagines it as a cinematic experience, where every frame carries one idea, typography does the heavy lifting, and nothing ever looks like a list.
Would love to hear which approach you think lands harder.
5 Replies
Hi Jayashree,
Regarding your request for feedback, I would probably use both of these. The video version as an appetizer, and the PDF follow up. The communication hits differently in the two choices. The thing about benefits is that you have to dig into them to really understand (usually). Your video is friendly and makes the topic less intimidating, while the PDF seems to have more meat. Thanks for posting it.
That is such a great way to frame it, Jodi! The appetizer and follow-up analogy is spot on. The video is meant to make someone feel something before they read anything, and the PDF is where they go when they are ready to dig in. Really appreciate you taking the time to share that perspective!
Hi Jayshree. I really liked this. What is the size of your slide in storyline please?
Thank you, Penny! I used 606 X 804.
Thank you
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